Buying more n more iPhone users
According to what reported by comScore, the average user of iPhone and iPod touch, music, applications and games, spends significantly more than those of smartphone competitors.
Compared to last year, the mobile gaming market grew by 17%, all thanks to the increasing spread of devices like the telephone of Cupertino. And if we add to this that as many as 32.4% of iPhone users have downloaded at least one game (compared to the average of 3.8% of the other producers), it is clear the impact that Apple has provided in this market segment. Specifically, iPhone users were responsible for 14% of all downloads of games made last year, not to mention that in 2008 App Store has existed for only six months.
The CEO of Pelago (a company promoted by iFund) Jeff Holden makes some account and claims that 13 million iPhone users can move the market (in terms of software downloaded) as the equivalent of 1.1 billion to owners of other phones. In short, Apple has not only created a market – and a request – before non-existent, but at the same time has managed to rake the audience more demanding and attractive, offering a quality ecosystem, enjoyable user experience and an attractive shop that able to draw on prices for the most ragionevolissimi over 17,000 applications.
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